Interface Overview
Sidebar Navigation
Section titled “Sidebar Navigation”The authenticated app uses a flat primary navigation followed by one Settings entry. AdWitch AI — the agent — comes first, right under the logo, drawn apart from the other rows with a New task line; the app opens on it. Agent memory sits right under it, and Overview, the advertising performance summary, comes next.
| Icon | Section | Path | Description |
|---|---|---|---|
| Agent | AdWitch AI | /chat |
Give the agent a new task: it plans, launches and runs your Meta ads |
| Book | Agent memory | /knowledge |
Tabs: Knowledge (team facts), Profiles (/knowledge/profiles), Activity and Pending review |
| Grid | Overview | /overview |
KPIs, recommendations, top creative and recent campaigns |
| Compass | Autopilot | /autopilot |
Autonomous campaign optimization and its settings |
| Megaphone | Campaigns | /campaigns |
Tabs: Campaigns (list, ad sets, ads) and Templates (saved bundles) |
| Brush | Creatives | /creatives |
Asset library and AI generation |
| Statistics | Analytics | /analytics |
Tabs: Metrics, Insights, Audience, Creatives, Budget |
| Report | Reports | /reports |
Reports and the Schedules tab at /reports/schedules |
| Message | Comments | /comments |
Comment moderation |
| Meta | Ad accounts | /accounts |
Meta ad accounts |
| Search | Competitors | /competitors |
Tabs: Overview, Creatives, Competitors and Search |
Settings
Section titled “Settings”Opening Settings leads to a hub with URL-backed tabs:
| Tab | Path | Description |
|---|---|---|
| Profile | /settings/profile |
Profile and account security |
| Team | /settings/team |
Members, invitations and roles |
| Notifications | /settings/notifications |
Notification preferences |
| Billing | /settings/billing |
Plan, credits and payments; shown to billing roles |
| Usage | /settings/usage |
What was spent for a period — by purpose, day and ad account — and the credit history; every member |
| Integrations | /settings/integrations |
Slack and webhook destinations |
The app’s own address (/), the logo and signing in without a return page open AdWitch AI. The Overview used to be called Dashboard: /dashboard redirects to /overview, and old links to the app’s root that carry the Overview’s account or period still open it. Retired standalone URLs for analytics tabs, templates and settings redirect to their current locations; /settings/knowledge opens Agent memory.
On phones the menu button in the header opens a drawer with every section in the same order (AdWitch AI, Agent memory, Overview, …) and a Chat history tab; the bottom bar holds chat history, the AdWitch AI button and notifications.
The notification bell holds in-app alerts. Configure category switches and e-mail digests in Notifications; team Slack and webhook destinations are under Integrations.
Sidebar Modes
Section titled “Sidebar Modes”- Expanded — full sidebar with text labels
- Collapsed — icon-only sidebar, hover to see tooltips; AdWitch AI stays on top as a square tile
- Toggle with the chevron button at the top
Language
Section titled “Language”- Use the language control in the app shell to change the interface language.