Creative Matrix

A creative matrix combines hooks × angles × image formats from one brief. Each cell is one image creative. A matrix has 3–10 cells so its generated creatives can be tested as one cohort. The agent can plan up to 5 hooks, 4 angles and 3 formats, but the total still cannot exceed 10 cells. Video formats are not supported.

Plan and price

Open /creatives/matrices (Matrices) or ask the agent in chat: “Plan a creative matrix: hooks × angles × formats from this brief. Show the estimate before generation.” Give it the product, audience and any hooks or formats you want to test. The agent shows a grid with a per-cell and total credit estimate and the available balance. Planning does not generate or charge for cells. Review the grid and price before confirming Generate for the displayed amount; you can instead choose Change the plan. If your balance is short, top up or reduce the matrix.

Generate and test

After confirmation, the agent generates the image cells. Each completed creative is saved in the library. A failed cell does not stop the others; use Retry failed cells to try unfinished cells again. A balance shortage can leave cells pending until you top up and resume. Generated cells are not generated again when you retry.

With at least 3 generated cells, choose Launch as creative test. The agent prepares a dry-run plan first, showing the ad set, shared ad template, budget and test rules. Confirm that plan before the generated cells are launched together as one cohort creative test. The grid then shows cell outcomes and the winning creative. The agent can use a winning hook in the hook bank and exclude losing hooks, angles or formats from the next matrix; ask to retest excluded values if needed.

Find saved matrices, cell status, estimates and test results at /creatives/matrices. For a finished matrix, Next matrix on this winner prepares a chat request using the same brief with the winning hook fixed and new angles or formats; review and send the request yourself.