Analytics
Open /analytics for account and campaign performance over the period selected in the page header. Analytics requires a connected account with synced campaigns.
Metrics tab
Section titled “Metrics tab”The summary covers all active connected accounts. It shows:
- spend, revenue, profit and average ROAS;
- conversions, CPA, clicks, CTR, impressions, CPC, reach, CPM and frequency;
- active and total campaign counts.
Daily charts compare revenue with spend, ROAS with CPA, clicks with conversions, and CTR with CPC. The Top Campaigns table links to campaign details and includes status, spend, revenue, ROAS, CPA, CTR, clicks and conversions.
The metrics overview converts monetary totals to the team reporting currency and marks approximate conversions with ≈. Other account-level amounts use the ad account’s currency; mixed-currency totals elsewhere are shown without a currency symbol.
The period picker supports preset and custom ranges and is shared across Analytics tabs.
Other Analytics tabs
Section titled “Other Analytics tabs”| Tab | Path | Purpose |
|---|---|---|
| Insights | /analytics/insights |
Seven-day AI insight cards and live diagnostic hand-offs |
| Audience | /analytics/audience |
Meta age×gender, location, platform and placement breakdowns; audience personas |
| Creatives | /analytics/creatives |
Creative fatigue, winners, losers and refresh recommendations |
| Budget | /analytics/budget |
Proposed budget moves for active CBO/ASC campaigns and ABO ad sets |
Audience research uses a 14- or 30-day window and needs enough spend in that window. Personas are stored per account, and the page tracks where they were applied.
Creative analysis needs active ads with delivery and a team balance. Its result is cached and reused rather than billed again for the same run.
Budget optimization can cover one account or the portfolio. The table is a plan: applying a move goes through confirmed campaign updates.
Ask the agent for live analysis
Section titled “Ask the agent for live analysis”The agent can read aggregate or campaign analytics for a requested period, request current Meta insights, and compare a period with the previous equal period. For example:
“Review performance for the last 7 days on my active account. Compare it with the previous 7 days and show the best and worst movers.”
The period review can report spend, delivery, objective-specific results, CPA, funnel stages and ROAS when purchase value exists. It does not invent ROAS for accounts without purchase revenue.
For a narrower question, ask:
“Show daily spend, CTR, CPA and ROAS for campaign 123 from September 1 to September 14.”