Overview
The Overview at /overview summarizes advertising performance for the selected account and period. It is the third sidebar entry, after AdWitch AI and Agent memory. The former /dashboard URL redirects here. Without synced campaigns, the performance sections show empty states. If more than one Meta ad account is connected, choose one account or All accounts in the header.
The default period is Last 7 days. Choose Today, Last 30 days, Last 90 days, or Custom range in the period picker. Custom dates can go back up to 90 UTC days.
KPI Cards
Section titled “KPI Cards”Four cards compare the selected period with the previous equivalent window:
| Metric | Description |
|---|---|
| Spend | Spend in the current scope, plus today’s spend |
| Results | Number of reported results |
| CPA | Average cost per result; shown as unavailable when there are no results |
| ROAS | Return on ad spend, with revenue when available |
An arrow appears only when comparison data exists. For Spend the direction is neutral; for Results and ROAS higher is better, while for CPA lower is better. In an all-accounts view with mixed currencies, monetary totals are displayed as unconverted plain numbers with a warning.
Alerts
Section titled “Alerts”When relevant, strips under the KPIs link to:
- Autopilot actions waiting for review.
- Meta policy issues, including disapproved ads or blocked accounts.
Recommendations
Section titled “Recommendations”The Overview shows up to three current recommendations. An item may open the relevant app page or prefill a request to the Agent; a prefilled request is not sent automatically. Open All recommendations for the expanded feed at /recommendations, preserving the selected account and period.
Top Creative
Section titled “Top Creative”The Top creative card uses synced ad results from the last 30 days, independently of the Overview period. It shows the winning metric (ROAS, CPA or CTR), campaign, spend, results and impressions. You can open the campaign or use Create variations to prefill the Agent chat.
Recent Campaigns
Section titled “Recent Campaigns”The final section lists recent campaigns and shows active and total campaign counts for the current scope. Use Refresh in the header to request fresh Overview and top-creative data.